LeBron James stars in Nike's politically laced 'Equality' ad campaign . (CNSNews.com) -- Nike and other well-known brands have partnered with The Gender Cool Project to promote young transgender athletes and their participation in sports, apparently to push the idea that being transgender is normal and that there is nothing wrong with biological males competing as "women" or biological females playing as "men." The fuck out of here, empty vessels from the Nike PR department. Kevin Durant in Nike's new "Equality" commercial. JackP. The The 90-second commercial, which aired during the Grammy Awards, featured appearances . There's a moment toward the end of Nike's beautiful new 60-second spot for its equality campaign when the camera . Nike Equality Campaign POP Visuals. 00:51; What's That Name? That's the question Michael B. Jordan asks in the new short film EQUALITY, launching Nike's new campaign of the same name, the goal of which is to encourage "people to take the fairness and respect they see in sport and translate them off the field," the company says.Back in January, to commemorate Martin Luther King, Jr. Day, Nike . Nike, the American sports brand giant who makes up 31% of the athletic footwear market (Keady, 2011), has been noted for creating political statements . As "A Change Is Gonna Come" plays, athletes of all races and backgrounds come together to reflect on the boundaries of equality. To celebrate Pride Month, Nike cast transgender vogue artist and ballroom dancer Leiomy Maldonado in a new video campaign for its #BeTrue collection. Designer Explains Why Draymond Green Fits With Nike React Hyperdunk 2017. 2017 3:57PM ET . In 2017, the initiative's inaugural year, Nike also donated $5 million/£3.62 million to numerous organisations that advance equality in communities across the U.S., including MENTOR, PeacePlayers and the Ever Higher Fund. . Joining James and Williams in the ad that aired during Sunday's Grammy's are Golden State Warriors forward Kevin Durant . Jun 26, 2017. 01:02; Andres Iniesta is a Puppet in New Nike Commercial . READ MORE: Cleveland19. During Sunday night's 59th Grammy Awards (Feb. 12), Nike premiered a new commercial as part of their 'EQUALITY' campaign running through Black History Month. Nike is the latest big brand to embrace a more inclusive tone in a company advertisement. LeBron James, Serena Williams, Kevin Durant. $155.00 + $12.25 shipping + $12.25 shipping + $12.25 shipping. Building on this commitment, Nike will donate $5 million in 2017 to numerous organizations to advance equality in communities across the U.S. Consumers can show their support for EQUALITY by taking action in their own backyard through programs such as MENTOR or PeacePlayers. Here, … Jason Whitlock gives impassioned opinion on LeBron's Nike equality commercial | THE HERD. The Equality tee is a symbol of Nike's commitment to diversity and inclusion. February 19, 2017 9:51 am ET Last week, Nike launched its "equality" campaign — one that was exceedingly well received among sports fans around the world. Equality - Commercial (NIKE) Cinderella 2017-02-13T18:36:01+00:00. According to Adweek, Nike plans to donate $5 million this calendar year to "numerous organizations that advance equality in communities across the U.S., including Mentor and PeacePlayers." Their. Nike: Equality Video 2017 1min IMDb RATING 2.8 /10 48 YOUR RATING Cast & crew IMDbPro All topics Short Add a plot Director Melina Matsoukas Stars Andreo Bezic Kika Cicmanec Evan A. Dunn See production, box office & company info Awards 2 nominations Photos Add Image Top cast Edit Andreo Bezic as Football Player Kika Cicmanec as Tennis Player Building on the recent partnerships, Nike will donate $5m in 2017 to numerous organizations that advance equality in. Nike Kobe 11 Men's Sneakers, Jordan . Nike released a new ad featuring several notable athletes calling for equality."Is this the land history promised? Jason Whitlock is so . 02/15/2017 Alicia Keys Covers Sam Cooke's 'Change Is Gonna Come' in Nike's Powerful 'Equality' Ad. . Nike is no exception. In the commercial, Equality, by Nike, racial discrimination is said to have a come a long way to be in its current position in the world. The Off-White founder was recently invited to . In this ad, Nike weighed in on protests during the National Anthem over racial injustice in the NFL, and the ad was preceded by Nike's "Equality" campaign. Nike has also announced plans to donate $5 million in 2017 to "numerous organizations that advance equality in communities across the U.S., including Mentor and PeacePlayers." The Equality will run accross Nike's online and social channels, as well as posters and billboards in North America. In 2017, Michael B. Jordan narrated Nike's "Equality" ad that put a spotlight on diversity. It takes courage to be true to yourself. The Equality tee is a symbol of Nike's commitment to diversity and inclusion. Against a somber, mostly urban, black-and-white setting, Warriors superstar Kevin Durant joins other star athletes to help Nike issue a . So, as we celebrate coming out, we're inviting you in. This essay seeks to analyze Nike's recent "equality campaign" commercial that was released in February 2017. In the United States, since 2012, Nike has provided approximately $2.5 million in financial and in-kind support to LGBTQ causes. tavito.tavo.56 2011-05-23T18:05 . $100.00 . Kyrie Irving's latest signature model will be a part of Nike's annual Black History Month collection of footwear next year with this, the "BHM" Nike Kyrie 4. Nike's latest short film slash commercial featuring Lebron James is a powerful one. Entitled "Equality" the 90-second spot which is tied to Black History Month features LeBron James . We worked with Nike to recreate 16 Athlete portraits and animate them for storefront and in-store displays. Nike publishes many printed advertisements every day. Nike has been a leading brand in sports for 46 years. Nike is using its platform as one of the biggest sports brands in the world to tout a message of equality. Building on the recent partnerships, Nike will donate $5m in 2017 to numerous organizations that advance equality in. . Take Nike, which, in contrast to Under Armour, has empowered its athletes to make a strong statement with a new commercial titled "Equality.". At the heart of the Nike Equality campaign was a simple premise: "The ball should bounce the same for everyone." Hallmark has featured a same-sex couple in its Valentine's Day commercial. Showing all 3 items Jump to: Release Dates (1) Also Known As (AKA) (2) Release Dates USA 2017: Also Known As (AKA) (original title) Nike: Equality: USA: Nike: Equality: See also. NIKE EQUALITY SIGNS AdWeek reports Nike plans to donate $5 million "to numerous organizations that advance equality in communities across the U.S." this year. Rhetorical Analysis Of Nike 's The Commercial, Equality, By Nike. Assuming costs are roughly the same for those . They also plan to donate $5 million in 2017 to various organizations that advance equality in communities across the U.S. You can . Entrant Company Walker Medium Film Technique (Music - Adapted) Category Music - Adapted Entry Type Product/Service. The shoe features a red, black, and . BETRUE. CLEVELAND, OH (WOIO) - LeBron James newest commercial airs Sunday night during the Grammys. Sunday morning James tweeted the commercial along with the words Equality #StriveForGreatness. The most recent LeBron shoe costs $175 on FootLocker's website. Here, within these lines, on this concrete court, this patch of turf. June 23, 2017. Nike.com. The full 90-second spot features appearances by LeBron James . Olympians Dr. John Carlos, Ibtihaj Muhammad, & Simone Manuel join storyteller & global civil rights advocate Janaya Future Khan for episode 5 of FM Broadcast to discuss the confidence & courage needed to create a more inclusive future. See the controversial Nike ad causing uproar in the Arab world Luke Kerr-Dineen like February 23, 2017 10:31 am ET As part of an ongoing push towards diversity that has seen the company launch a. 13) June 1, 2017. Nike 's Recent `` Equality Campaign `` Commercial Of A Sporting Event Space. "At the end of the day, we're always just trying to find a way that we can all feel equal," James said in the behind-the-scenes video. Nike: Equality (2017 Video) Release Info. Watch Inspiring Nike 'Equality' Commercial . Nike Zoom Talaria "Volt" (2017) - Size 11 - New in Box. Nike LeBron 16 Equality - White/Black With Box Size 12. NIKE On the surface the NIKE Equality ad has all the elements to satisfy any corporate Black History Month quota and pass the "public woke test." A cast of black superstars, Melina Matsoukas directing ( Formation, Insecure ), crisp black and white images, a resonating buzz word, and Alicia Keys singing Sam Cooke's "A Change is Gonna Come." Nike on Sunday unveiled a star-studded campaign called "Equality" that will make its TV debut during the Grammy Awards broadcast on CBS. #AM_Equality Tipsheet February 14, 2017 by . Feb 17, 2017. lead carousel placeholder complex logo 2171244. To see the beauty behind the struggle, the humanity beyond the identities, and the motion that fuels the movement. "Encourage people to take the fairness and respect they see in sport and translate them off the field."#Nike #Equality They are most known for their athletic shoes, but Nike manufactures all sorts of athletic apparel as well as equipment. VENICE. Williams, who was the star of a 30-second spot that debuted during the Oscars last year, appears in the ad . The black-and-white 90-second ad by Wieden & Kennedy stars . Reports are that the latest Air Jordan's total cost is around $16.25 — it costs $10.75 for materials, $2.43 for labor, overhead is $2.10, and factory profit is at $0.97. However, a look at the company's nearly all-white and almost all-male boardroom tells a different story. Known as the "Wonder Woman of Vogue," she is the second-ever transgender athlete to be highlighted in a Swoosh spot, Team USA's Chris Mosier being the first. Equality. Here was Tiger Woods' advert. February 24, 2017 2:17 PM EST Nike continues their commitment to inclusivity following their "Equality" initiative with a new ad spot that's gone viral on the Internet. Nike ad sends serious message about equality, opportunity and discrimination By Cindy Boren February 12, 2017 Nike's new initiative can be summed up in one word. Over the weekend, Nike released a new ad starring Cleveland Cavaliers forward LeBron James, women's tennis great Serena Williams and a star-studded list of others promoting equality in life and sports. February 12, 2017. — Naomi (@OT_Enthusiast) March 5, 2017 Nike commercial featuring Kevin Durant, Serena Williams and LeBron James. (Courtesy Nike) The message in. For the ones who don't know, Rory McIlroy made a 250 million Dollar endorsement deal with Nike last week. 7:50 PM "Is this the land history promised?". 2017. In-text: (LeBron James stars in Nike's politically laced 'Equality' ad campaign, 2017) Your Bibliography: cleveland.com. 13 Feb 2017 0. Look back at the impact Nike's controversial 1987 commercial featuring 'Revolution' by the Beatles had on advertising, sports. Watch the ad and a behind-the-scenes video from the making of the commercial below. McDonald, Trayvon Martin, Oscar Grant and Michael Brown. Nike wanted to use the power of sport and Nike athletes to stand against prejudice and inequality. It's the second Nike commercial . In a new short film titled "Equality," Nike has tapped some of its biggest stars in an "effort to uplift, open eyes and bring the positive values that sport can represent into wider focus." Nike debuted a powerful new campaign during the Emmy's, about equality. Feb 22. That's the question Michael B. Jordan asks in the new short film EQUALITY, launching Nike's new campaign of the same name, the goal of which is to encourage "people to take the fairness and respect they see in sport and translate them off the field," the company says.Back in January, to commemorate Martin Luther King, Jr. Day, Nike . So, Nike has a new "Equality" campaign, which would be a nice idea if they actually paid the people who make their shoes non-slave wages. Nike giving advice or lecturing about equality is like a plantation owner during the times of slavery taking out newspaper ads against racism. The commercial, or "film" as Nike . The commercial, which lasts one-minute and 30 seconds and is shot entirely in black and . The ad includes footage of a viral video of Spencer Stout and Dustin Reeser's . Virgil Abloh has joined Nike's Equality movement. February 22, 2017 Nike debuted a powerful new campaign during the Emmy's, about equality. The ad directed by Melina Matsoukas features stars from the sports world like LeBron James, Kevin Durant, Serena Williams, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas. The brand has launched a new 90-second spot, from Wieden + Kennedy in . Nike Equality. The moving ad is 90 . By Kristina Monllos. 2017. So, Nike has a new "Equality" campaign, which would be a nice idea if they actually paid the people who make their shoes non-slave wages. Set in black and white, the ad features athletes in various sports, and a narrator says: If there's one thing that we can all appreciate about sports, it's that it often presents a distillation of the best parts of our world. Jason Whitlock has a bit of an issue with LeBron James. XAVIER 2012-08-24T20:08:36+00:00. The Nike equality commercials are tight until you remember little children make them in a sweat shop for pennies in Asia… lol — Alex (@alexpeitz1) March 9, 2017. Nike Equality VENICE 2017 Entrant Company Walker Medium Film Technique (Music - Adapted) Category Music - Adapted Entry Type Product/Service Video Items Credits This 2017 Clio Awards Shortlisted entry titled 'Equality' was entered for Nike by Walker, Venice. 2017. The 90-second commercial debuted during the Academy Awards telecast on ABC Sunday night. In 2017, the initiative's inaugural year, Nike also donated $5 million to numerous organizations that advance equality in communities across the U.S., including MENTOR, PeacePlayers and the Ever . There is also the Nike Equality . Every social media account Nike has changed there photo to a black image with white bold letters spelling out Equality. Launched in 2017, that campaign focused . Watch it here . . . Nike Air Jordan 15 XV Retro Doernbecher Black & Gold BV107-017 Men's Size 11.5. Meet five out and proud protagonists using athleticism and authentic self-expression to make change. First Published: February 12, 2017 In sports, it doesn't matter where you . The centerpiece is a short film featuring Nike endorsers. Nike Commercial 2017 LeBron James, Serena Williams, Kevin Durant Equality. Tiger Woods and Rory McIlroy hit the range in a new Nike commercial. These organizations include MENTOR and PeacePlayers International. . The ad encourages athletes to respect and to be fair to each other in and off the field. 2013-01-14T22:01:04+00:00. Share: Nike. Nike has long championed equality and for Pride month shares its latest " Be True " campaign starring Leiomy Maldonado to celebrate. Nike made a powerful commercial and posted the video and images on there social media accounts, as well as creating a filter on snap chat. TUESDAY TWEET: Nike has unveiled a powerful new campaign promoting equality in sports. Nike made a powerful commercial and posted the video and images on there social media accounts, as well as creating a filter on snap chat. — Naomi (@OT_Enthusiast) March 5, 2017 Client Nike Agency Portland February 2017 History teaches us that sport can be a platform for positive change. $99.99 + $21.60 shipping + $21.60 . Moving work for new equality campaign. Jason Whitlock gives impassioned opinion on LeBron's Nike equality commercial . The commercial, which lasts one-minute and 30 seconds and is shot entirely . The Nike equality commercials are tight until you remember little children make them in a sweat shop for pennies in Asia… lol — Alex (@alexpeitz1) March 9, 2017. The Nike ad was shot right here in Cleveland on Jan. 26. Nike's latest short film "Equality" is tied to their Black History Month collection, which includes "Equality" T-shirts. Full Cast and Crew | Official Sites | Company Credits . Every social media account Nike has changed there photo to a black image with white bold letters spelling out Equality. Nike Football unveiled its new commercial named "Awaken the Phantom." Created by the advertising agency Wieden+Kennedy and directed by Matthew Vaughn, the Nike Football's spot features Philippe Coutinho, Mallory Pugh, Kevin De Bruyne, Neymar Jr., Ronaldinho Gaúcho, Andrea Pirlo, Gennaro Gattuso, Xavi Simons, Aubameyang Pierre-Emerick, Tiwa Savage, Wizkid, LEGENDURY BEATZ and Legendury . What does it cost Nike to make a pair of LeBron's shoes? Nike is also selling Equality T-shirts, available on their website. Nike will continue to encourage people to work for equality by becoming a mentor in their local communities through MENTOR. Image via Nike. Over the weekend, the world's largest athletic-gear maker debuted a new film/advertisement called. Follow All Following All Unfollow All . LeBron James is featured in a new Nike ad campaign for equality launching today with a 90-second commercial set to air tonight during the Grammys and again during next weekend's NBA All-Star game. Nike tries to ultimately persuade its viewers to buy. Here's the commercial they ran yesterday, during the Grammys, which triggered so many social justards into hysterical rants on Twitter. Find him on Twitter. remarks involving LeBron James and Nike's "Equality" ad campaign. Nike TV Spot, 'Equality' Feat. On the field, we are defined by our actions -- off the field, it is our looks and beliefs that shape our worth. 7:50 PM "Is this the land history promised?". Nike Inc. on Sunday launched the Equality Initiative, a campaign designed to bring attention to racial justice. February 13, 2017 by Sarah Siegel. Nike: Equality; Nike has launched 90-second spot from Wieden + Kennedy Portland. The #EQUALITY campaign's introductory video, . "Currently Nike is hot on making hate speech against Japan." "This is a commercial that appeals for the elimination of discrimination against women, but it is a commercial that severely discriminates against Japanese people." "You should be aware that the real enemies are not men or women, but capitalists who incite discrimination." 01:30; Nike commercial with Tiger Woods and Rory Mcilroy. Nike Equality Commercial See the Emotional Nike Ad That Just Aired During the Grammys. Nike's new 'equality' campaign featuring LeBron James and Serena Williams has been blasted as hypocritical. Nike's newest "Equality" ad has created a lot of buzz, with the media calling it a "powerful message" and a "forceful call" to equality. Feb 13, 2017 Nike. SNL Justin Timberlake and Lady Gaga. Nike's 2017 "Equality" campaign featured black athletes like LeBron James, Serena Williams, Gabby Douglas, and Kevin Durant, along with actor Michael B. Jordan talking of the parallels between . 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